Field Guide to your...
Unlearning Excess: Why I Built Gntl
There's a moment in every product developer's journey when the entire landscape of an industry crystallizes into a singular, uncomfortable truth. For me, that moment...
Spring Cleaning
It’s spring time, every beauty and wellness company’s favorite time of year to sell you the promise of radical transformation. Metamorphosis. Rebirth. But we know...
Embracing Clean: The Gntl Philosophy
The future of beauty in 2025 isn't about rigid ideological divides between "clean" and "conventional" products. It's about thoughtful formulation, transparent information, and letting consumers...
Taking Our Time
Your attention is a precious commodity. It requires your time and focus — two things that are finite and fleeting in our overstimulating world.
One Wash, Infinite Care: Reimagining Cleansing Through Minimalist Design
Our Skin Wash is not just a product—it's a declaration of skincare minimalism, designed with all bodies in mind.